|
What does ''Go Pink'' stand for?
|
|
Go Pink includes a range of pink ribbon products to support breast cancer survivors and their families. The pink ribbon is the most prominent symbol of breast cancer awareness.
|
|
What is breast cancer awareness?
|
|
Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment. Supporters hope that greater knowledge will lead to early detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure.
|
|
What is the goal of breast cancer awareness?
|
|
The goal of breast cancer awareness campaigns is to raise the public's "brand awareness" for breast cancer, its detection, treatment and the need for a reliable, permanent cure. Increased awareness has shown a hike in the number of women receiving mammograms, number of breast cancers detected and number of women receiving biopsies. Overall, as a result of awareness, breast cancers are being detected at an earlier and more treatable stage. Awareness efforts have successfully utilized marketing approaches to reduce the stigma associated with the disease.
Generally speaking, breast cancer awareness campaigns have been highly effective in getting attention for the disease.
|
|
Why the pink ribbon symbol?
|
|
Breast cancer advocacy uses the pink ribbon and the color pink as a concept brand to raise money and increase screening. A pink ribbon acts as a symbol of breast cancer awareness. It may be worn to honor those who have been diagnosed with breast cancer or to identify products that are associated with the disease.
The pink ribbon is symbolic of individual generosity, faith in scientific progress and an optimistic "can-do" attitude. It encourages individuals to focus on the emotionally appealing ultimate vision of a cure for breast cancer.
|
|
How do breast cancer awareness products promote the cause?
|
|
Breast cancer awareness products are symbolic of a cure for breast cancer and they educate the public on early detection and treatment of breast cancer. The pink ribbon symbol is meant to educate people and encourage survivors, their family and friends.
|
